Announcing a new collaboration: arfected x Dolce&Gabbana
We are very excited to announce our collaboration with Dolce&Gabbana, for their Eyewear 2021 campaign. With Summer around the corner, Dolce&Gabbana asked us to take their Eyewear experience to a next level. With multiple AR experiences deployed on Instagram and Facebook, users are able to try out four different types of sunglasses in a variety of colours!
With the introduction of this type of AR experience, Dolce&Gabbana is able to let their fans try out their product with only a few clicks and have them share it across their favourite social channels.
Some great stats!
The female filter:
257K views, 165K opens, 35K captures and 4K shares
The male filter:
322K views, 145K opens, 36K captures and 5K shares