Announcing a new collaboration: arfected x Dolce&Gabbana

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We are very excited to announce our collaboration with Dolce&Gabbana, for their Eyewear 2021 campaign. With Summer around the corner, Dolce&Gabbana asked us to take their Eyewear experience to a next level. With multiple AR experiences deployed on Instagram and Facebook, users are able to try out four different types of sunglasses in a variety of colours!

With the introduction of this type of AR experience, Dolce&Gabbana is able to let their fans try out their product with only a few clicks and have them share it across their favourite social channels.

Want to try out the new Dolce&Gabbana Eyewear collection as well? Try out the male models and female models. Open these on your phone!

Some great stats!

The female filter:
257K views, 165K opens, 35K captures and 4K shares


The male filter:

322K views, 145K opens, 36K captures and 5K shares