War in Ukraine: raising awareness

For the last months we have been working on a special project that we would like to tell you more about. In collaboration with BBDO we’ve created an AR filter to raise awareness of the war in Ukraine. The filter shows you what a war in your own country would look like, encouraging users to help impose sanctions at MySanctions.com. Open the AR filter and point your phone to the sky!

Raising awareness for the war in Ukraine

See what a war could look like in your country

We’ve all felt helpless as the war in Ukraine rages on.

MySanctions.com lets you make a pledge to help stop Putin. To raise awareness, we’ve created an AR filter to show people what a war in their country would look like, to encourage them to visit the site to impose a sanction. The AR Filter is easy to activate and use:

  • Have the Instagram or Facebook app installed on your phone
  • Scan the QR code to start (via pc) or click here (via phone)
  • For more information visit bbdoUkraineAR.com
  • Point your phone at the sky!

Contact us if you want to know more about our impactful AR work.

AR filter about war in Ukraine

With special thanks

We have all felt helpless as the war in Ukraine continues. So did we. From that feeling we started thinking about how arfected can contribute to the situation. We decided to use our AR expertise to show people what a war can look like in their own country. We did this in order to create awareness among people about the situation in Ukraine.

Many thanks to BBDO Dublin for approaching this project together with us, putting timeless effort in it. We are extremely thankful for the end result that we were able to upload to the BBDO Ukraine Instagram account.