Bring your AR filter to life ?

Bo shared some awesome key takeaways on how to get your filter go viral. Make use of influencers who are bringing attention to the filter of your brand and make sure the added value of the filter is top notch! However, there are some tricks on how to spice up the organic reach ánd the statistics of the filter by following a few steps. We put together a short list of tips that every brand should follow to increase their organic reach.

Your demo video says it all

Make sure the demovideo that you represent is an appealing one that explains very well what the intention of the AR filter is. Think of a face game filter that needs ‘mouth open’ interactions to catch falling objects for example to gain points. Another idea is to tap the screen to place a dancing character of your favourite movie in your own space. This demo video is the starting point of possibly going viral – so make it count and outstanding! 

Stories and feed

To make it shareable, make sure you emphasise on where people can find the filter. One of the possibilities here is to share a photo or video that is made with your filter in your stories, as we’ve done for the Ray-Ban State Street filter we recently published for We created a quick and snappy story straight from the filter and shared it on our story. We included a reference to where our followers are able to try it out themselves with a funny arrow giphy, pointing to the directly clickable Instagram AR link.

Next to that, you are also able to upload a photo or video to your feed, so your followers are able to find more information there (and is longer accessible than 24-hour lasting story). Here you can also emphasise on the winning element for example, encouraging your followers to share a photo or video when they try out the filter, including a hashtag or tag the brand’s account. 

Get out of the Instagram-zone

Why only promote your Instagram filter on Instagram page, while there are endless other possibilities out there? An easy way for users to access the filter is by sharing QR-codes with the AR filter attached. Another golden trick if you ask us is to add a few extra letters behind the URL, which saves an extra click for your users. 

By adding ?refer=scan behind your link and attach this to a QR-code, the AR effect will open directly, instead of being directed to a landing page first and having to click on the ‘open in Instagram’ button. That’s what we all want, right? This QR-code can be printed, published or even sent by post: the possibilities are endless.