Bacardí launches AR filter to help maintain social distancing
As lockdown restrictions ease and people begin to meet up more outside, BACARDÍ and AMV BBDO want to mark this moment and help the nation navigate the social distancing measures still in place, whilst enjoying themselves. The new #SociableDistancing Snapchat lens uses augmented reality, showcasing the distance between users’ …
Can AR reach Gen Z?
With platforms like Facebook and Snapchat, you can create your own AR experiences and share them with a huge user base. …
Emotion, explored in AR
Augmented reality can be a simple, approachable storytelling tool. If we can use it to communicate mood and emotion, that could be incredibly powerful. …
