How to make your AR filter successful? pt. 2

We recently shared four tips and tricks (which you can find here) to make sure your filter is not only seen by your followers but also used. But, we came up with 4 more tips to make your AR filter successful and hopefully have it going viral.

4. Fun

Have some fun! If your followers think your filter is fun to see and use, they’re more likely to share them with their friends.

5. Useful

You can also choose to make your filter useful to people. For example; for one client we have created a couch that you can place anywhere in your house using your phone’s camera and walk around it to see if it suits your interior. An example is a project we did for Briscoes, where you can try their furniture in AR.

Furniture try-out
6. Topical

Make sure the topic of the filter is up-to-date and accurate. No one wants to wear last year’s fashion, we all want to hop on the trend train.

7. Share, share and share!

The easiest, yet the most valuable tip is to start by sharing your own filter on your stories and add them to highlights on your Instagram profile. Let your following know that you have a filter they can use!


With these extra tips & tricks you will know how to make your AR filter successful. Got your 🧠 cracking with new insights on AR filters for your brand, let us hear your thoughts.👀 We would love to help!