Albert Heijn Expeditie Oceaan

About the project

Discover the magic of the sea!

We are very happy to share this project with you! Our team collaborated with Boomerang agency and retail food store Albert Heijn for this exciting Augmented Reality filter for Instagram & Snapchat. We have created a filter that transforms your environment into an immersive, magical underwater world, with added elements from the Albert Heijn Expeditie Oceaan campaign. Make sure you collect all the plastic waste in the sea and take a selfie with all of your rescued underwater friends! Within the Albert Heijn Expeditie Oceaan campaign customers receive “oceaan plaatjes” with every 10 euros worth of groceries and are able to assemble fun stickers & tattoos for their album. 

For this augmented reality experience, we made use of the Lidar functionality to map and scale out the world around us. In addition, various 3D elements have been created for the underwater world.

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