Ashnikko: a STUPID face filter
About the project
To celebrate the launch of her third EP and latest single STUPID, we developed a face filter for Ashnikko. Based on the virtual character that was used in her previous videoclips, the user gets to wear an amazing virtual hairdo (that actually moves semi-realistically).
STUPID went viral on TikTok, generating multiple millions of views and reached over 10 millions streams on Spotify alone.
This campaign is no longer live.