Catch the Berries
The new international brand campaign for Driscoll’s was rolled out in Germany, Denmark and Norway. A tasteful campaign that focused on the quality of Driscoll’s: “Only the Finest Berries”. Together with ads on media outlets, local store ads, prerolls on YouTube, a Snapchat game was used to tempt everyone to try these tasty berries.
The goal is to catch as many berries as you can to increase your score, while you avoid the bees that leave a nasty sting!