Ed Sheeran's Album =

About the project

Happy to announce our latest collaboration with Atlantic Records UK and Firepit Technology Warner Music Group, for the notable occasion of the release of Ed Sheeran’s incredible new album, “=”.

By establishing the users’ location with a clever combination of detecting their region and language, we are able to show different AR activations in a big variety of countries. Each AR activation brings the album artwork to life using image tracking, but each country/region plays a different track in the background while showing varying 3D models and animations on top of the album artwork.

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