Roar your way to victory!
About the project
This AR filter for Facebook invited users to let hear their ‘ROAR!’ for soccer club Chelsea. This AR filter was spread across a big audience by having a team of influencers create stories with the filter. By claiming the hashtag #singharoars we were able to collect submissions from fans and select a winner after the campaign ended.
The prize? Tickets to the next match, of course!
This campaign is no longer live.