Tante Rikie: a festival icon
About the project
If you’ve heard of the four-day festival ‘Zwarte Cross’, you’ve heard of Tante Rikie (aunt Rikie). She’s not just the most loyal fan of the festival, she has grown into an icon. During the four days of mayhem, Rikie is treated like the queen of the ball. There’s inflatable designed to look like her, there are even entire costumes you can rent.
And now.. there’s an Instagram filter to look like Tante Rikie too!
This campaign is no longer live.