For the newest campaign of the Lenor Unstoppables, we created a 360º CGI campaign. The Lenor Unstoppables bottle is placed over the Big Ben in London, spreading the non-stop freshness through the sky. 

During the project, the CGI video was scaled up and used for other media channels. In addition to the CGI video that was posted on social media, an OOH was also developed for outdoor advertising. This was shared inside Outernet and other highly visited locations in London. An AR mailer box was also used for influencer marketing, bringing the package to life in AR. In this way, this CGI campaign was set up 360 degrees for maximum reach. And with success! Our work is an example of the power of CGI marketing, which leads to encouraging other brands to adopt this new approach. The campaign not only increased visibility for Lenor but also highlighted the possibilities of immersive tech.

It was inspiring to see how the CGI video evolved into a full-fledged marketing campaign. FOOH videos have the potential to be more than just viral content; they can serve as the centerpiece of a multi-channel marketing strategy.

Interested in how CGI video's can be implemented, other than posting it on your social channels? Feel free to schedule a call and discuss the possibilities.