Social AR turns passive viewers into active users. With interactive AR experiences, like games and alterations, users transform into creators, fostering engagement, virality, and brand loyalty. For users, it is a fun tool to create content. For brands, it enables them to turn their loyal customers into brand ambassadors.

‍Meta (Facebook & Instagram),TikTok, and Snapchat are key platforms for Social AR, offering vast audiences and opportunities for interactive, shareable experiences that drive brand growth and measurable results.

Types of Social AR

• AR Games: By blending entertainment with brand messaging, these interactive experiences create a fun and memorable connection with consumers. Users can interact through face expressions, head tilts, slides, and tap interaction. An example of this is our work for Skinny.
• Selfie side: These augmented reality experiences allow users to express their personality while interacting with the brand in a fun and creative way. In a selfie side experience, expression recognition, face alterations and overlays are very effective. As we did for Oatly, 43% of the users who saw the filter, actually tried it for themselves.
• World side: Add digital alterations to a physical space, by using the world camera. Imagine interacting with different 3D visuals, either by moving it around, or using tracking technology to seamlessly merge with the real world. A great example of this is our case for Ralph Lauren.
• Randomizer: By integrating brand elements into interactive randomizers, users can create engaging and shareable content. This can be any type of randomizer, like images, text, sounds and graphics. Our case for Bol.com is a great example. Try it here.

Interested in experiencing the benefits of Social AR yourself? Let’s meet up and see what suits your brand best. Contact us here to explore the possibilities.

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