How to promote your AR filter on Instagram?

Hooray! Your Instagram filter is live, congratulations! 🥳 But what to do with it now? This blog has some great insights, tips and tricks for you on how to best promote it for some extra engagement.

Raise those stats by following our tips & tricks

First of all, it is important to start sharing the experience on your own account. The Instagram filter is quite hidden, you really have to do a few clicks before you can find your AR filter. But, if you are actively sharing content with your own filter on your stories and on your feed, your followers will easily be able to access the filter and share it themselves. Hopefully resulting in a snowball effect! ❄️

Did you know that you can save your filter-content that you shared on your stories in your highlights section?

FAQ arfected - 2022-03-03T131042.908

Source: Lensstudio

Influencers and Instagram filters

Influencers play a major role in promoting an AR filter. They can encourage their users to actively use a filter. Their high reach will also result on more people using your filter.

Some possible calls to action:

  1. Try out the filter here’ – and point an arrow to the top right corner
  2. Make use of a sticker, the old ‘swipe up’ functionality that has a direct link to the filter

Instagram filter contest

Make your AR filter part of a winning contest. Let your followers create content with your filter, share it with their friends and get a chance to win something from your brand. 

  • Tips on how to participate
    • Create content with our filter
    • Tag our brand

Out in the open

Another valuable addition to our insights lists is making use of QR-codes, anywhere you think your audience is. Accessing your Instagram filter can also be done through other online and offline channels. Below, a few ideas:

  • A call to action button in your newsletter
  • An Out Of Home poster that contains a QR-code that leads to your experience
  • Through a landing page on your website
  • On your business card




Cover image: Unsplash

Uoma AR filter