How We Take a Brief from Idea to Live AR Experience
Every arfected project follows the same three-stage process, refined across dozens of campaigns for global brands. It is designed to move fast without cutting corners, and to keep you in control at every step.
Any project with arfected consists of three phases. In these three phases, we guide you through the journey from beginning to end. We understand the world of immersive tech may feel daunting, so we're here to help you make the most of it.
1. Concepting — Brief, Strategy and Creative Direction
Together we will identify the most suitable platforms, propose a tailored immersive tech strategy, and provide visual clarity through mood boards and mockups. We give information about our immersive tech approach to ensure an impactful and engaging experience for your target audience.
Suggestions for an recommended approach could be a social media filter, web AR, 3D web experiences or the use of the arfected booth.
Key outputs
- Best suited platforms
- Moodboards and mockups
- Recommended approach
Lead time: 1-2 weeks
2. Development — AR Build, UX Refinement and Testing
We have determined the recommended immersive product for your needs.
In our development phase we will design and develop the entire user experience, test it on different devices, and work collaboratively to refine it through stages like Alpha, Beta, and Final versions to ensure a successful launch for your immersive product.
Key outputs
- Refine User Experience
- Two review rounds with demo
- Test across Android/iOS
- Go Live product
Lead time: 2-4 weeks
3. Launch, Analytics and Post-Campaign Support
The Launch phase involves regular experience updates, longevity checks, continued uptime, and the possibility of future add-ons.
We ensure your immersive solution remains dynamic, reliable, and prepared for growth at every stage.
Key outputs
- Guaranteed uptime
- Review analytics
- Future add-ons
