Balancing competing priorities in AR marketing

AR and Immersive Tech Guides from arfected

The immersive tech space moves fast. These guides cover what we have learned building AR experiences across Snapchat, Instagram, TikTok, and the web, written for brand teams and agencies who want to understand the formats before they brief them.

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Web AR versus app-based AR

Web vs. app-based: what to know before you brief it

Aug 2026

Trends

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360 CGI campaign for Lenor

360º CGI campaign for Lenor

Aug 2024

Trends

, 

Inspiration

, 

Burj Khalifa Dubai, arfected UAE office

arfected goes UAE

Aug 2024

Industry

, 

Inspiration

, 

Meta Spark shutdown statement

Statement on Meta Spark’s Shutdown

Aug 2024

Industry

, 

Social AR

, 

Snap Web AR WebAR lenses

NEW: Web AR with Snap's web lenses

Jul 2024

Feature updates

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Social AR

, 

Web AR

, 

Industry

, 

Meta Spark permissions system update

Streamlining collaboration: Meta Spark's new permissions system

May 2024

Industry

, 

Feature updates

, 

Snapchat camera for Google Chrome

Snapchat Camera for Google Chrome

May 2024

Industry

, 

Fun

, 

Feature updates

, 

AR photo booth experience for brand activations

AR Photobooths / Mirrors: The future for events and activations

May 2024

Fun

, 

Inspiration

, 

Trends

, 

Virtual Worlds

, 

CapCut vs Effect House for TikTok brands

TikTok editing platforms: CapCut VS Effect House

May 2024

Social AR

, 

Tips

, 

Industry

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Branded TikTok AR filter example

TikTok filters go viral

May 2024

Social AR

, 

Trends

, 

Tips

, 

TikTok Effect House branded AR effects

The Ultimate Guide to Branded TikTok Filters

May 2024

Feature updates

, 

Social AR

, 

Tips

, 

AR filter for Red Nose Day Comic Relief

A Digital Dose of Laughter for Red Nose Day

Apr 2024

Fun

, 

Social AR

, 

Events

, 

AR trends 2024

With OBE XP: Augmented reality - 2024 trends for experiential marketing

Apr 2024

Industry

, 

Trends

, 

Feature updates

, 

Instagram AR ads format

Meta to deprecate AR Ads

Mar 2024

Social AR

, 

Feature updates

, 

AR and AI combined

AR and AI

Oct 2023

AI

, 

Trends

, 

The future of AR music experiences

The future of music experiences and AR

Sep 2023

Virtual Worlds

, 

Inspiration

, 

Growing on TikTok with AR filters

Let's grow on TikTok

Jun 2023

Tips

, 

Social AR

, 

Shopping with social AR filters

Shopping with Social AR

Mar 2023

Feature updates

, 

Social AR

, 

Inspiration

, 

AWE USA 2022 augmented reality expo

AWE USA 2022

Nov 2022

Events

, 

Industry

, 

arfected in Fonk Magazine

Fonk Magazine AR edition

Nov 2022

Industry

, 

Inspiration

, 

AR in beauty and cosmetics

AR in beauty: the perfect blend

Oct 2022

Inspiration

, 

Trends

, 

Social AR

, 

AR try-on virtual fitting room

What everyone's been waiting for: AR clothing try-on

Aug 2022

Industry

, 

Inspiration

, 

Social AR

, 

Trends

, 

Web AR

, 

Effect House TikTok filters by arfected

Effect House: our TikTok filters

Jul 2022

Feature updates

, 

Social AR

, 

TikTok AR effects — dos and don'ts

TikTok effects: do's & don'ts

May 2022

Inspiration

, 

Tips

, 

Social AR

, 

How to promote your Instagram AR filter

Promote your AR filter on Instagram

Mar 2022

Inspiration

, 

Tips

, 

Social AR

, 

AR on Facebook Messenger

AR on messenger

Oct 2021

Industry

, 

Feature updates

, 

Social AR

, 

How AR can reach Gen Z audiences

Can AR reach Gen Z when normal advertising can’t?

Sep 2021

Inspiration

, 

Trends

, 

Social AR

, 

Web AR

, 

The influence of AR on the brain

The influence of AR on our brain

Jul 2021

Industry

, 

Inspiration

, 

Snapchat hair simulation feature

Hair simulation with Snapchat's new feature

Jun 2021

Feature updates

, 

Social AR

, 

How to boost AR filter organic reach

Bring your AR filter to life

Jun 2021

Fun

, 

Inspiration

, 

Social AR

, 

Tips

, 

Make your AR filter successful part 2

Make your AR filter successful: PT.2

May 2021

Tips

, 

Social AR

, 

Snapchat Partner Summit 2021

Snapchat Partner Summit 2021 – New features

May 2021

Trends

, 

Events

, 

Social AR

, 

Make your AR filter successful part 1

Make your AR filter successful: PT.1

Apr 2021

Tips

, 

Social AR

, 

AR portal experience demonstration

AR Portal: how does it work?

Feb 2021

Social AR

, 

Tips

, 

AR as a brand storytelling tool

The potential of AR as a storytelling tool

Feb 2021

Trends

, 

Inspiration

, 

Social AR

, 

AR and travel experiences

Travelling in the world of AR

Jan 2021

Industry

, 

Tips

, 

Trends

, 

4 key benefits of virtual stores

4 key benefits of Virtual Stores

Dec 2020

Industry

, 

Virtual Worlds

, 

Tips

, 

The face behind arfected

The face behind arfected: Bram van de Ven

Nov 2020

Inspiration

, 

Trends

, 

In-house vs agency social AR comparison

In-House vs. Agency: Mastering Social AR for your brand

Industry

, 

AR portal experience demonstration

How to Build an AR Portal in Snap Lens Studio

Tips

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