Balancing competing priorities in AR marketing

AR and Immersive Tech Guides from arfected

The immersive tech space moves fast. These guides cover what we have learned building AR experiences across Snapchat, Instagram, TikTok, and the web, written for brand teams and agencies who want to understand the formats before they brief them.

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360 CGI campaign for Lenor

360º CGI campaign for Lenor

Aug 2024

Trends

Inspiration

Burj Khalifa Dubai, arfected UAE office

arfected goes UAE

Aug 2024

Industry

Inspiration

Meta Spark shutdown statement

Statement on Meta Spark’s Shutdown

Aug 2024

Industry

Social AR

Snap Web AR WebAR lenses

NEW: Web AR with Snap's web lenses

Jul 2024

Feature updates

Social AR

Web AR

Industry

Meta Spark permissions system update

Streamlining collaboration: Meta Spark's new permissions system

May 2024

Industry

Feature updates

Snapchat camera for Google Chrome

Snapchat Camera for Google Chrome

May 2024

Industry

Fun

Feature updates

AR photo booth experience for brand activations

AR Photobooths / Mirrors: The future for events and activations

May 2024

Fun

Inspiration

Trends

Virtual Worlds

CapCut vs Effect House for TikTok brands

TikTok editing platforms: CapCut VS Effect House

May 2024

Social AR

Tips

Industry

Branded TikTok AR filter example

TikTok filters go viral

May 2024

Social AR

Trends

Tips

TikTok Effect House branded AR effects

The Ultimate Guide to Branded TikTok Filters

May 2024

Feature updates

Social AR

Tips

AR filter for Red Nose Day Comic Relief

A Digital Dose of Laughter for Red Nose Day

Apr 2024

Fun

Social AR

Events

AR trends 2024

With OBE XP: Augmented reality - 2024 trends for experiential marketing

Apr 2024

Industry

Trends

Feature updates

Instagram AR ads format

Meta to deprecate AR Ads

Mar 2024

Social AR

Feature updates

AR and AI combined

AR and AI

Oct 2023

AI

Trends

The future of AR music experiences

The future of music experiences and AR

Sep 2023

Virtual Worlds

Inspiration

Growing on TikTok with AR filters

Let's grow on TikTok

Jun 2023

Tips

Social AR

Shopping with social AR filters

Shopping with Social AR

Mar 2023

Feature updates

Social AR

Inspiration

AWE USA 2022 augmented reality expo

AWE USA 2022

Nov 2022

Events

Industry

arfected in Fonk Magazine

Fonk Magazine AR edition

Nov 2022

Industry

Inspiration

AR in beauty and cosmetics

AR in beauty: the perfect blend

Oct 2022

Inspiration

Trends

Social AR

AR try-on virtual fitting room

What everyone's been waiting for: AR clothing try-on

Aug 2022

Industry

Inspiration

Social AR

Trends

Web AR

Effect House TikTok filters by arfected

Effect House: our TikTok filters

Jul 2022

Feature updates

Social AR

TikTok AR effects — dos and don'ts

TikTok effects: do's & don'ts

May 2022

Inspiration

Tips

Social AR

How to promote your Instagram AR filter

Promote your AR filter on Instagram

Mar 2022

Inspiration

Tips

Social AR

AR on Facebook Messenger

AR on messenger

Oct 2021

Industry

Feature updates

Social AR

How AR can reach Gen Z audiences

Can AR reach Gen Z when normal advertising can’t?

Sep 2021

Inspiration

Trends

Social AR

Web AR

The influence of AR on the brain

The influence of AR on our brain

Jul 2021

Industry

Inspiration

Snapchat hair simulation feature

Hair simulation with Snapchat's new feature

Jun 2021

Feature updates

Social AR

How to boost AR filter organic reach

Bring your AR filter to life

Jun 2021

Fun

Inspiration

Social AR

Tips

Make your AR filter successful part 2

Make your AR filter successful: PT.2

May 2021

Tips

Social AR

Snapchat Partner Summit 2021

Snapchat Partner Summit 2021 – New features

May 2021

Trends

Events

Social AR

Make your AR filter successful part 1

Make your AR filter successful: PT.1

Apr 2021

Tips

Social AR

AR portal experience demonstration

AR Portal: how does it work?

Feb 2021

Social AR

Tips

AR as a brand storytelling tool

The potential of AR as a storytelling tool

Feb 2021

Trends

Inspiration

Social AR

AR and travel experiences

Travelling in the world of AR

Jan 2021

Industry

Tips

Trends

4 key benefits of virtual stores

4 key benefits of Virtual Stores

Dec 2020

Industry

Virtual Worlds

Tips

The face behind arfected

The face behind arfected: Bram van de Ven

Nov 2020

Inspiration

Trends

In-house vs agency social AR comparison

In-House vs. Agency: Mastering Social AR for your brand

Industry