Last week we were invited to the Snapchat Partner Summit and gosh are we impressed with these new features!
We’ll share the newest features and possibilities that were announced by the Snap Partner summit 2021.
New possibilities in short:
That’s a lot of awesome stuff. Let us explain what it is all about.
Lens Studio 4.0, as well as Ghost, a new AR innovation lab, have been announced by the Partner Summit.
Through ‘Connected Lenses’ users can interact together with digital objects using AR. For example, building with Lego together!
Another new feature is that lens creators now have access to 3D Body Mesh and Cloth Simulation. These are new machine learning capabilities that enable the user to try on clothes, using your snap camera.
Finally, Snap’s machine learning tools are increasingly being used to augment physical items with information. Integrations with Screen-shop will allow users to scan outfits to shop for clothing and a partnership with AllRecipes will allow users to browse recipes based on ingredients visible through the Snap Camera.
Users can make music with the Orba & INSTRUMENT 1’s digital instruments. They can connect notes to physical objects in your environment, in order to compose some tunes from home.
Snapchat also opens an eye to e-commerce. Different partners can use the company’s new tools for voice and gesture-controlled virtual product try-on, social shopping experiences in AR, and more. It’s a new Creator Marketplace to connect businesses running e-commerce on the platform with lens creators.
The Bitmoji that people on Snapchat can use to emoji-fy themselves got an update as well. It’s now possible to use your Bitmoji as a character in games on mobile devices, computers and even console games made by participating developers using Unity. Watch out, Mario 😉
In the new version of the Snap Map, it’s possible to not only find other users but also to find information about events and businesses. There will also be a memories feature to show posts tied to a physical location by visiting them on the Snap Map.
In the new version of the Snap Map, it’s possible to not only find other users but also to find information about events and businesses. There will also be a memories feature to show posts tied to a physical location by visiting them on the Snap Map.
Last, but definitely not least is the announcement of the next generation of Spectacles. They have been around for a while, but the game changed today.
The new spectacles feature dual-waveguide displays with a 26.3-degree field-of-view and built-in touchpad control. Dual cameras allow 6-degrees-of-freedom hand and surface tracking, and a built-in microphone allows for voice commands. Weighing in at 134g, the glasses have a half-hour operating life. Wanna know more about Snapchat and how to create AR fillters that make an impact? Take a look here.
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