‍To our partners and clients,

As you may have heard, Meta recently announced that they’re shutting down the Meta Spark platform on January 14, 2025. You can find Meta’s statement at the bottom of this article. It’s a big shift for everyone in the AR space, so we wanted to share how we’re approaching it.

Meta Spark has been a huge part of the AR scene since it launched in 2017, helping us create some amazing, immersive experiences. While we won’t be able to build or manage AR Effects on Meta’s platforms after January 2025, we’re already looking ahead to what’s next.

We’ve never stopped focusing on other platforms and technologies, like WebAR and Snap AR, that continue to offer powerful ways to create interactive, engaging experiences. We’re committed to making sure our clients stay ahead of the curve, and we’re excited to explore new possibilities together.

We know this transition might bring up some questions, and we’re here to help. Whether it’s moving existing campaigns or brainstorming new ideas, we’re ready to support you through this change and beyond.

Thanks for being on this journey with us. We’re looking forward to what comes next.

By Meta:

This decision is part of our larger efforts to prioritize the products we believe will best serve the future needs of our consumers and business customers alike. Please know that Meta is committed to making this transition as smooth as possible for you, and the brands and businesses you work with. You will be able to continue to use the Meta Spark platform to create, publish, and manage AR Effects across Meta’s family of apps until January 14, 2025.

‍What will happen when the Meta Spark platform goes away?

‍On January 14, 2025, creators will no longer be able to log into Meta Spark Studio, Meta Spark Player or Meta Spark Hub. On the same date, third-party effects will no longer be visible on Meta platforms like Instagram, Facebook and Messenger. Users will no longer see third-party AR Effects when accessing the camera.

‍What will happen to user content that uses my AR Effects?

‍If an Instagram, Facebook, or Messenger user has already used your AR Effect – in a story or a reel, for example – that content will not be affected.

‍Will you keep maintaining the platform (e.g. fixing bugs and similar) before the Meta Spark platform is shut down?

‍Yes, we’ll continue to maintain the Meta Spark platform until it shuts down on January 14, 2025. If you find any issues on the platform, please let us know via Meta Spark Studio or Meta Spark Hub. Learn more about reporting bugs What will happen to the Meta Spark Partner Network? The Meta Spark Partner Network will end as a program on January 14, 2025. On January 15, 2024, the Meta Spark Partner Network website will also no longer be accessible.