Dive into the success story of Oatly’s immersive 3D Instagram filter. Learn how we seamlessly integrated their brand aesthetic, engaged a younger audience, and achieved remarkable user interaction. Explore the synergy of creativity and social tech that transformed a brand campaign into an unforgettable user-driven journey.

Overview

Collaborating directly with the Oatly marketing team in Sweden, we brought their campaign to life.

The challenge was to seamlessly integrate the Oatly brand aesthetic into a 3D model, ensuring the filter resonated with the campaign’s vibe and appealed to a younger target audience.

Challenges

Brand Aesthetic Integration: Merging the distinct look and feel of Oatly into the 3D model and overall filter design presented a creative challenge. Precision was key to maintaining brand identity.

Engaging a Younger Audience: Ensuring the filter was not just on-brand but also fun and captivating for a younger demographic added an extra layer of complexity. Striking the perfect balance was paramount.

Business value

The impact of our solution speaks volumes:

‍User Engagement: A staggering 43% of individuals who encountered the filter on social media embraced it, applying it to their own faces.

Playtime Success: Users spent an average of 32 seconds immersed in the AR experience, a testament to the filter’s engaging and captivating nature.

This case study exemplifies the synergy of creativity and social tech, transforming a brand campaign into an interactive, user-driven experience that resonates with Oatly’s target audience.

Anni Tjebbes – Project Manager Social Media
“Thanks for a great job! I really enjoyed working with you.”

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