How to: Sociable Distancing

About the project

To celebrate the much-anticipated official reopening of bars, pubs and restaurants across parts of England from 4th July, a brand-new Snapchat lens will launch to ensure revellers can enjoy a taste of BACARDÍ rum at a minimum 1-meter distance when back in their local.

The new #SociableDistancing Snapchat lens developed by arfected showcases the distance between users’ smartphones and their friends while enjoying cocktails at their local bar or restaurant. This was a collaboration between AMV BBDO, BACARDÍ and arfected.

In the press:

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