AR in 2022 🔮

What a year it has been, again! Also for the arfected team, we’ve doubled the amount of colleagues – settled in an awesome new office (which we unfortunately cannot fully occupy yet), and created some jaw-dropping AR experiences for some next level brands. Another year where some great new AR features were launched by Spark AR and Lens Studio, as well as growing opportunities for Web AR platforms.

Same as we did last year, we’ve grabbed our Magic AR Bowl again and had a look at what’s to come in 2022 with all arfected team members. Check out our predictions down below.

AR all day, every day

Augmented Reality is here to use for everyone with a smartphone. With only a few clicks, a fun Snapchat filter can be opened or even a couch can be portrayed at scale in your own living room. Almost all team members of arfected think that AR will be used for everyday shopping and easily try clothing, accessories and products try-out!

AR will be more integrated in everyday shopping experiences

More focus on connected experiences

Some of us mentioned that they hope to see more online connected experiences through AR. These may be fun games that can be played with multiple people or a ranking board. Everyone is looking for a bit more connectivity these days and AR will be a perfect tool to help this happen. Next to that, we have recently developed over 10 engaging video calling effects for Meta, we keep you posted so you are able to try them out yourself soon.

Machine Learning optimisation

Machine learning in AR has been out there already, but a lot of our team members are so excited about what’s about to be rolled out with regards to Machine Learning. This will definitely enhance an instant experience and create some mind-blowing effects for the users. Aside from the recent visual additions Machine Learning brings to Snapchat, elements like machine learning audio experiences, image recognition and tracking other surfaces than just your floor will spread to other platforms, especially web.

I predict expanded use of Machine Learning on multiple platforms 


Artiphon Machine Learning

Big, bigger, biggest

Since we feel that many AR platforms (social and web) are optimizing their capabilities for a sublime user experience, we think that AR experiences being developed next year will also exceed even our own expectations. With a whole world that can be used as a big AR playground, users will be able to use amazing experiences that will become of an increasingly higher quality.

Of course, we are hoping that 2022 allows for bigger events again, with many visitors as we think this will be a perfect opportunity for informative, fun and engaging AR experiences.

AR as a key component of campaigns

Looking at our predictions for 2022, we think that AR can become an even bigger part of a brand’s marketing campaign. We are very excited to help brands think along during the development of their campaigns and support them where AR can be of added value.

Marketing campaigns will run on AR experiences to inspire their target market with jaw-dropping content

Some proud moments of 2021

And now that we have come to the end of 2021, it is also important to reflect back and celebrate the great collaborations, new colleagues and all that’s about to come.

We are looking at arfected 3.0. A new step towards the future where our company will become stronger in terms of marketing, corporate identity and portfolio. We have lots of things planned, checkout what our founder has planned for 2022!

‘’In 2022 I hope to lead our amazing team to more innovation, while we continue to be on the forefront of exciting new features across platforms. We have a lot of work planned behind the scenes to make sure we can keep delivering best-in-class AR experiences for our clients all over the world!’’
Bram, Founder